‘Postcards from the field bring together observations in the form of photographs taken during fieldwork in consumer anthropology. As a group dealing in the currency of consumer experience, we have collated several ‘postcards.’ We call them postcards from the field after the field notes tradition in anthropology and ethnography. They can communicate relatively lucidly the essence of an idea or question. 

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What is this every day? Do we share the same everyday experiences? Here we offer some examples of every day in an Asian context but seen from a slightly different perspective. By viewing things we sometimes take for granted, we hope to challenge readers to see opportunities, spark innovation, question prevailing assumptions, see cultural influences, and be inspired by the everyday. Our scope is Asia at present, and you will find some examples of scenes and images from China, Thailand, Indonesia, Malaysia, Taiwan, and South Korea. We hope some of these postcards resonate and act as a thought catalyst and creative inspiration.

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"Anthropology demands the open-mindedness with which one must look and listen, record in astonishment and wonder that which one would not have been able to guess."

Margaret Mead